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30 Jul

2014

daniel lund

Customer Experience in the not too distant future

By Dan Lund

What does customer experience look like in the near future?  I recently watched Spike Jonze’s Academy Award winning movie Her.  Apart from being a great film the thing that struck me was the film’s vision of the near future, and in particular the role of consumer technology.  Although futuristic, it is also very realistic, you can see exactly how current technology trends get us there, and it highlights that the way we experience companies, their products and services is about to change completely.

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25 Jul

2014

fronde.jpg

Google Atmosphere 2014 - what did you miss?

By hannah.delaney

If you couldn’t attend Google's premier enterprise event down under in Sydney Australia earlier this week - don’t fret, we have you covered.

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18 Jul

2014

Fronde

The Revolution Will Not Be Televised – Summary

By Fronde

“The 1st rule of the revolution: win the revolution.”

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17 Jul

2014

Fronde

The Revolution Will Not Be Televised – Part 4: Marketing Automation

By Fronde

“We need to stop interrupting what people are interested in and be what people are interested in”

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16 Jul

2014

Fronde

The Revolution Will Not Be Televised - Part 3: Platform-as-a-Service

By Fronde

Building new apps can be painful. Currently, if you want to build an app on legacy systems it can take 6-12 months to go through a painstaking process where, once you have the idea, you then need to buy and set-up hardware, install software, define user access, set up reporting and analytics, build and test security, make it mobile and social, etc. etc. and then you get to build and release the app.  This can all be too much for some people (I recently spoke with a CMO who said “I need an app; I don’t care what it does,...

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15 Jul

2014

Fronde

The Revolution Will Not Be Televised - Part 2: Social Communities

By Fronde

The core functionality of social communities technology is around providing customers with a self service option to manage their account in CRM (e.g. via your website) including raising or tracking orders, service requests etc.  This can be supported with knowledge, content, and web chat to help meet a customer’s service needs and keep them in the online channel.

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14 Jul

2014

Fronde

The Revolution Will Not Be Televised: Part 1 - Social Enterprise

By fronde

Pictures from the papal inauguration in 2005 and then in 2013. Smart phones are now ubiquitous, they have changed the way we behave and how we consume information.

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19 May

2014

Fronde

Congrats to the Hi-Tech Award Winners!

By hannah.delaney

The Hi-Tech Awards celebrated it’s 20 year anniversary on Friday night, bringing together New Zealand’s most successful hi-tech companies and high achieving individuals across ICT, electronics, software, biotechnology, creative, telecommunications and digital media.Attended by the likes of NZ’s Communications and Information Technology Minister, Amy Adams; Rod Drury from Xero; and many up and coming hi-tech stars – the Airforce Museum in Wigram, Christchurch was the place to be.The winners of the evening were:

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16 May

2014

Fronde

Breaking the Mould

By fronde

Standing in front of a secondary school class, Hannah is dressed femininely in high heels, bold jewellery, and long brown hair. Here she asks the students what they think she does for a living.

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16 May

2014

Fronde

The Kiwi pioneer in the world of mobile start ups

By fronde

“Carnival is a mobile marketing company. We work with brands, mainly in the US, and mainly really big brands. People like Coke and Oreo Cookie. We basically allow them to manage their mobile apps. We used to build mobile apps, and there’s actually a lot of people that build apps. That’s one part of it but really it’s a bigger problem because all these brands have put so much money into these apps and they’re not really understanding how to support them and do things with their users. When they get 10m downloads they’re like ‘well, what now?’”

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