Fronde's Involvement

Pure Black is a pro cycling team that is using its high performance culture to succeed and reach their goal of becoming New Zealand’s first international UCI ProTour road cycling team.

Fronde could see some synergies with Pure Black and our aspirations are similar. We are adopting Pure Black's principles of high performance, team work, velocity and cadence to deliver for our clients.

So what does a high performance culture look like? People in these organisations care passionately about winning. They orient themselves outward, focusing on customers and competitors. They think like owners and have a bias to action. They build teamwork and are open to change.

The result is a bunch of people who:

  • Communicate directly, honestly and responsively
  • Work collaboratively with a spirit of alignment and partnership
  • Demonstrate the courage and capacity for taking appropriate risks
  • Have responsibility for the goals of the organisation
  • Embrace the organisation's success as their own and actively explore new possibilities.